9780385524384

Sway: The Irresistible Pull of Irrational Behavior

;

ISBN 10: 0385524382 / 0-385-52438-2
ISBN 13: 9780385524384
Publisher: Currency
Publication Date: 2008
Binding: Hardcover
Editorial Reviews:
Synopsis:

An organizational thinker and a psychologist explores the ongoing dynamic, psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought and explaining how readers can avoid falling victim to them. 50,000 first printing.


Review:

"One of those rare books that explains the obvious in ways that are not obvious at all."

Kirkus Reviews, 04/01/2008

 

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Sway: The Irresistible Pull of Irrational Behavior (ISBN: 0385524382 / 0-385-52438-2)
Brafman, Ori;Brafman, Rom
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Sway: The Irresistible Pull of Irrational Behavior (ISBN: 0385524382 / 0-385-52438-2)
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Sway The Irresistible Pull of Irrational Behavior (ISBN: 9780385524384)
Brafman, Ori;Brafman, Rom
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Sway: The Irresistible Pull of Irrational Behavior (ISBN: 0385524382 / 0-385-52438-2)
Brafman, Ori;Brafman, Rom
ISBN 10: 0385524382
ISBN 13: 9780385524384
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