About this title:
An entrepreneur raising money, a marketing manager arguing for a price cut, a salesperson nurturing a relationship: whether or not they have knowingly volunteered for the role, they are all persuaders. Effective and winning persuasion is half innate ability and half art. Guerrilla Persuasion teaches readers how to realize their full potential by mastering five essential concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves. By employing these principles, readers will learn to think and speak creatively and independently with each new business opportunity. Guerrilla Persuasion offers essential guidance for all business situations that call for presenting an argument, whether delivering a formal presentation, speaking at a meeting, or asking for a raise.
About the Author:
Don Pfarrer is a public speaking and presentation consultant who has taught at Harvard Business school and in the Management Program at Radcliff Seminars. He currently resides in Cambridge, Massachusetts.
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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