Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations
ISBN 13: 9780395881682
Publisher: Houghton Mifflin
Publication Date: 1998
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Offering essential guidance for all business situations, "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five important concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves.
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