The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells - Hardcover
Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
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- PublisherDodd Mead
- Publication date1985
- ISBN 10 0396085466
- ISBN 13 9780396085461
- BindingHardcover
- Edition number1
- Number of pages353
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