9780415249430
Introducing Social Semiotics
Theo Van Leeuwen
ISBN 13: 9780415249430
Publisher: Routledge
Publication Date: 2005
Binding: Hardcover
Your Satisfaction is Guaranteed:
Social Semiotics is a lively introduction to the ways in which different aspects of modern society combine to create meaning. These "semiotic resources" surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance.
Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples-as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism, and the rhythm of a rapper's speech-provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; andexplores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Introducing Social Semiotics: Search Results
| 1. |
Introducing Social Semiotics (ISBN: 0415249430 / 0-415-24943-0) Van Leeuwen, Theo Quantity Available: 3
Book Description: Taylor & Francis Group. Book Condition: New. pp. 308. Bookseller Inventory # 7563272 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 6.42
From United Kingdom to U.S.A. |
||
| 2. |
Introducing Social Semiotics (ISBN: 0415249430 / 0-415-24943-0) Van Leeuwen, Theo Quantity Available: > 20
Book Description: Routledge, 2005. Hardcover. Book Condition: Brand New. 1st edition. 301 pages. 10.00x7.25x0.50 inches. In Stock. Bookseller Inventory # __0415249430 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 9.40
From United Kingdom to U.S.A. |
||
| 3. |
Introducing Social Semiotics, An Introductory Textbook (ISBN: 0415249430 / 0-415-24943-0) Van Leeuwen, Theo Quantity Available: 9
Book Description: Taylor and Francis(Routledge), 2004. Hardback. Book Condition: New. 9.685 by 6.85 inches. (320 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. Introducing Socia Semiotics uses a wide variety of texts incuding photographs, adverts, magazine pages and fim stis to expain how meaning is created through compex semiotic interactions. Practica exercises and exampes as wide ranging as furniture arrangements in pubic paces andadvertising jinges, provide readers with the knowedge and skis they need to be abe to anayze and aso produce successfu mutimoda texts and designs. The book traces the deveopment of semiotic resources through particuar channes such as the history of the Press and advertising, and expores how and why these resources change over time, for reasons such as advancing technoogy. Featuring a fu gossary of terms, exercises, discussion points and suggestions for further reading, Introducing Socia Semiotics makes concrete the compexities of meaning making and is essentia reading for anyone interested in how communication works. Part 1: Semiotic Principes Semiotic Resources. Semiotic Change. Semiotic Rues. Semiotic Functions. Part 2: Dimensions of Semiotic Anaysis Discourse. Genre. Stye. Modaity. Part 3: Mutimoda Cohesion Rhythm. Composition. Information Linking. Diaogue Theo van Leeuwen is one of the biggest names in communication and anguage research and his work aways generates a ot of interest. He has extensive experience working in TV and fim in Hoand and Austraia, and is now Chair of the Centre for Language and Communication Research at Cardiff University. (Hardback). Bookseller Inventory # AG0415249430 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 8.87
From United Kingdom to U.S.A. |
||
Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.
Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006, Georg Lingenbrink GmbH & Co., Tite Live, S.A or Informazioni Editoriali S.p.A. All rights reserved.
