9780415934541
Buyways: Billboards, Automobiles, and the American Landscape
Catherine Gudis
ISBN 13: 9780415934541
Publisher: Routledge
Publication Date: 2004
Binding: Hardcover
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The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce.
A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped intothe American mythology of the open road, promoting mobile consumption as the American Dream on four wheels.
Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption.
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Buyways: Billboards, Automobiles, and the American Landscape (ISBN: 9780415934541) Gudis, Catherine Quantity Available: > 20
Book Description: ROUTLEDGE CHAPMAN HALL 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780415934541 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways: Billboards, Automobiles, and the American Landscape (ISBN: 9780415934541) Gudis, Catherine Quantity Available: > 20
Book Description: ROUTLEDGE CHAPMAN HALL 01/05/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780415934541 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways, Billboards, Automobiles, and the American Landscape (ISBN: 0415934540 / 0-415-93454-0) Gudis, Catherine Quantity Available: 9
Book Description: Taylor and Francis(Routledge), 2004. Paperback. Book Condition: New. 9.016 by 7.008 inches. (336 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Whees 3. The Cuture of Mobiity 4. Producing Mobie Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of Picturization 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentraization and the Birth of the Strip 7. Visuaizing Distribution 8. The Consoidation and Growth of Nationa Advertising 9. Traffic and Trade: Buying Power in Motion 10. An Architecture of Mobiity 11. The Strip Part III: The Biboard War : Scenic Sisters and the Business of Highway Beautification 12. The Biboard War 13. When Separate Spheres Coide 14. The Pastora View 15. Biboard Barons 16. Zoning and the Road to Federa Legisation 17. Losers and Winners Concusion : The Road Ahead Acknowedgments Notes Bibiography Iustration Credits Index Catherine Gudis is an assistant professor at the University of Okahoma and received her Ph.D. in American Studies from Yae University. She has worked for severa museums, incuding The Museum of Contemporary Art in Los Angees, and is the editor of numerous art books, among them Heter Sketer: L.A. Art in the 1990s and A Forest of Signs: Art in the Crisis of Representation . (Paperback). Bookseller Inventory # AG0415934540 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways Billboards, Automobiles and the American Landscape (ISBN: 0415934540 / 0-415-93454-0) Gudis, Catherine Quantity Available: 1
Book Description: Taylor and Francis Ltd Country = UNITED KINGDOM, 2012. Hardback. Book Condition: New. 304 pages. (304 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 2004} 50ill.8col.ill. (Hardback). Bookseller Inventory # AB0415934540 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways: Billboards, Automobiles and the American Landscape (Hardback) (ISBN: 9780415934541) Gudis, Catherine Quantity Available: 10
Book Description: Taylor Francis Ltd, United States, 2004. Hardback. Book Condition: New. 246 x 189 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. In Buyways , Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers. Rather than being place-based, the geography of consumption has become increasingly placeless. Concurrently, as our own potential for rapid mobility has expanded, the natural space of America has become increasingly commodified-an argument that can be extended to the ultimate placeless space-the Internet. Bookseller Inventory # APC9780415934541 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways: Billboards, Automobiles and the American Landscape (ISBN: 9780415934541) Gudis, Catherine Quantity Available: 5
Book Description: Taylor & Francis Ltd. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Buyways: Billboards, Automobiles and the American Landscape, Catherine Gudis, In Buyways , Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers. Rather than being place-based, the geography of consumption has become increasingly placeless. Concurrently, as our own potential for rapid mobility has expanded, the natural space of America has become increasingly commodified-an argument that can be extended to the ultimate placeless space-the Internet. Bookseller Inventory # B9780415934541 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways: Billboards, Automobiles, and the American Landscape (ISBN: 0415934540 / 0-415-93454-0) Gudis, Catherine Quantity Available: 1
Book Description: Routledge, 2012. Hardcover. Book Condition: New. 9.5 by 7 inches. (00336 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 2004-03-08 00:00:00} [ships from USA takes 8-14 days to Europe] illustrated Lang=English accessory:NO ACCESSORY (Hardcover ). Bookseller Inventory # AF0415934540 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways: Billboards, Automobiles, and the American Landscape (ISBN: 0415934540 / 0-415-93454-0) Gudis, Catherine Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 1st. 183mm x 28mm x 241mm. Print on Demand 336 pages. 0.871. Bookseller Inventory # 9780415934541 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: Routledge, 2004. Hardcover. Book Condition: Brand New. 1st edition. 272 pages. 9.25x7.50x1.00 inches. In Stock. Bookseller Inventory # __0415934540 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces) (ISBN: 0415934540 / 0-415-93454-0) Gudis, Catherine Quantity Available: 3
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