9780415965002

Book Description: Taylor and Francis Ltd, 2007. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780415965002

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Book Description: Taylor and Francis Ltd, 2007. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780415965002

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Book Description: Taylor Francis Ltd, United Kingdom, 2007. Hardback. Book Condition: New. 2nd Revised edition. 152 x 229 mm. Brand New Book with Free Worldwide Delivery. E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, "Marketing the eBusiness, Second Edition" unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: mobile marketing; social networking and blogging; e-segmentation; and, customer relationship marketing online. Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students. Bookseller Inventory # AAU9780415965002

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Book Description: 2007. Hardcover. Book Condition: New. 2nd. 229mm x 152mm x 24mm. 368 pages. 0.703. Bookseller Inventory # 9780415965002

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Book Description: Taylor and Francis Ltd Country = UNITED KINGDOM, 2012. Hardback. Book Condition: New. 2 Rev ed. 368 pages. This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 2007} Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. 5 black and white tables, 16 black and white halftones, 9 black and white line drawings Edition 2 Rev ed (Hardback). Bookseller Inventory # AB0415965004

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Book Description: ROUTLEDGE CHAPMAN HALL 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780415965002

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Book Description: Taylor & Francis Ltd. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Marketing the E-business (2nd Revised edition), Lisa Harris, Charles Dennis, E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, "Marketing the eBusiness, Second Edition" unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: mobile marketing; social networking and blogging; e-segmentation; and, customer relationship marketing online. Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students. Bookseller Inventory # B9780415965002

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Book Description: ROUTLEDGE CHAPMAN HALL 01/05/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780415965002

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Book Description: 2007. Book Condition: New. Bookseller Inventory # EA9780415965002

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Book Description: Taylor & Francis Group. Book Condition: New. pp. 341. Bookseller Inventory # 7418139

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