Advertising: Made Simple - Softcover

Jefkins, Frank

Softcover

ISBN 10: 0434985546 ISBN 13: 9780434985548

Publisher: Made Simple, 1985

Synopsis

The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.

About this title

About the Author:

Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

About this edition

• Publisher: Made Simple
• Publication date: 1985
• ISBN 10: 0434985546
• ISBN 13: 9780434985548
• Binding: Paperback
• Number of pages: 318