22 Immutable Laws of MarketingRies, Al; Trout, Jack
9780446347945
Positioning: The Battle for Your Mind
Al Ries
ISBN 10: 0446347949 / 0-446-34794-9
ISBN 13: 9780446347945
Publisher: Warner Books Inc
Publication Date: 1993
Binding: Softcover
ISBN 13: 9780446347945
Publisher: Warner Books Inc
Publication Date: 1993
Binding: Softcover
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Synopsis:
A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
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