9780446520942
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith; Warner Books
ISBN 13: 9780446520942
Publisher: Business Plus
Publication Date: 1997
Binding: Hardcover
Your Satisfaction is Guaranteed:
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Boston, Massachusetts, U.S.A.: Business Plus, 1997. Hardcover. Book Condition: New. Dust Jacket Condition: New. 1st Edition. this is a first printing 1997 hardcover edition the dust cover and the book are in new unused condition. Bookseller Inventory # 34 83 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Business Plus, 1997. Hardcover. Book Condition: New. New Book. Item delivered via UPS in 7-9 business days. Tracking available by request. Bookseller Inventory # CCG63147 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: a Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Business Plus, 1997. Hardcover. Book Condition: New. Dust Jacket Condition: Fine. New. Bookseller Inventory # E13 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible A Field Guide to Modern Marketing (ISBN: 9780446520942) Beckwith, Harry;Warner Books Quantity Available: 1
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Book Description: Hachette Book Group. Book Condition: New. New. Bookseller Inventory # 0446520942 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: A Field Guide to Modern Marketing (Hardcover) (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 2
Book Description: Book Condition: New. Selling the Invisible: A Field Guide to Modern Marketing (Hardcover). Bookseller Inventory # 0446520942-11-XBZN Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Warner Business Books, 1997. Hardcover. Book Condition: New. Dust Jacket Condition: new. 1st ed 1st printing. Shrink wrapped as pictured and described,Brand New Hardbound with dust jacket isbn:0446520942. Bookseller Inventory # 129-3-17 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 135mm x 24mm x 199mm. 272 pages. 0.327. Bookseller Inventory # 9780446520942 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible (Paperback) (ISBN: 9780446520942) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Little, Brown Company, United States, 1997. Paperback. Book Condition: New. 199 x 135 mm. Brand New Book with Free Worldwide Delivery. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors, " and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Bookseller Inventory # AAE9780446520942 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 5
Book Description: Business Plus, 1997. Hardcover. Book Condition: New. Brand New-Fast Shipping. Bookseller Inventory # 0446520942-JT Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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