Positioning : Battle for Your MindRies, Al; Trout, Jack
9780446520942
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith; Warner Books
ISBN 10: 0446520942 / 0-446-52094-2
ISBN 13: 9780446520942
Publisher: Warner Books Inc
Publication Date: 1997
Binding: Hardcover
ISBN 13: 9780446520942
Publisher: Warner Books Inc
Publication Date: 1997
Binding: Hardcover
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Editorial Reviews:
Synopsis:
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Business Plus, 1997. Hardcover. Book Condition: New. GREAT BUY! Shop with us for a better world!!We try to make the cheapest shipping for International orders, but there might be some cost for the books over 4 pounds and/or larger than 10 inches length. Bookseller Inventory # mon0000018195 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: 1
Book Description: Business Plus, 1997. Hardcover. Book Condition: New. Hardback w/ DJ. You are buying a Book in NEW condition with very light shelf wear to include very light edge and corner wear. Buy it Now!!! As always, thank you for buying this book from International Book Source, YOUR ONE source FOR ALL your BOOK related NEEDS. Please remember to CHOOSE carefully how QUICKLY you would like to RECEIVE this material FAST, or standard (on next page). Thanks again!!!!. Bookseller Inventory # 73dad091123z Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Selling the Invisible: A Field Guide to Modern Marketing (Hardcover) (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: > 20
Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: H20091119223101T0446520942. SKU: 0446520942-11-HCHT. Bookseller Inventory # 0446520942-11-HCHT Bookseller & Payment Information | More Books from this Seller |
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Selling the Invisible: A Field Guide to Modern Marketing (Hardcover) (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: > 20
Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20091122053456T0446520942. SKU: 0446520942-11-BEST. Bookseller Inventory # 0446520942-11-BEST Bookseller & Payment Information | More Books from this Seller |
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Selling the Invisible: A Field Guide to Modern Marketing (Hardcover) (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: > 20
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Book Description: Book Condition: New. DISPATCHED FROM USA. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Before ordering please check the language in the product description. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: H20091119223101T0446520942. SKU: 0446520942-11-HCHT. Bookseller Inventory # 0446520942-11-HCHT Bookseller & Payment Information | More Books from this Seller |
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Selling the Invisible: A Field Guide to Modern Marketing (Hardcover) (ISBN: 0446520942 / 0-446-52094-2) Beckwith, Harry;Warner Books Quantity Available: > 20
Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20091117130122G0446520942. SKU: 0446520942-11-UING. Bookseller Inventory # 0446520942-11-UING Bookseller & Payment Information | More Books from this Seller |
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