9780446578219

You, Inc.: The Art of Selling Yourself

Beckwith, Harry; Clifford, Christine

ISBN 10: 0446578215 / 0-446-57821-5
ISBN 13: 9780446578219
Publisher: Business Plus
Publication Date: 2007
Binding: Hardcover
About this title:
Synopsis:
In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business

About the Author:
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, communications, and media relations for services.

From AudioFile:
We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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Book Description: Little, Brown Company, United States, 2007. Hardback. Book Condition: New. 194 x 128 mm. Language: English Brand New Book. In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you re selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business. Bookseller Inventory # ABZ9780446578219

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Beckwith, Harry; Clifford, Christine
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Book Description: Little, Brown Company, United States, 2007. Hardback. Book Condition: New. 194 x 128 mm. Language: English Brand New Book. In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you re selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business. Bookseller Inventory # ABZ9780446578219

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Book Description: Business Plus. Hardcover. Book Condition: New. 0446578215 The author of the marketing classic Selling the Invisible argues that the secret to effective sales is to sell oneself first, in a guide that blends homespun humor with practical advice and hard-won wisdom to help readers learn how to thrive in the business world. Bookseller Inventory # 4168074

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