9780446672313

Selling the Invisible: A Field Guide to Modern Marketing

ISBN 10: 0446672319 / 0-446-67231-9
ISBN 13: 9780446672313
Publisher: Grand Central Pub
Publication Date: 2010
Binding: Softcover
Editorial Reviews:
Synopsis:
Smart, entertaining, and down-to-earth, this critically acclaimed book on service marketing provides practical strategies aimed at the millions of professionals in the service industry.

 

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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
ISBN 10: 0446672319
ISBN 13: 9780446672313
Bookseller: ChristianBookbag / Beans Books, Inc. (Westlake, OH, U.S.A.)
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Book Description: Business Plus, 2012. Paperback. Book Condition: New. Publisher's Return - may have a remainder mark. Multiple copies are available. Bookseller Inventory # 1311150021

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Selling the Invisible (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
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Selling the Invisible (ISBN: 9780446672313)
Beckwith, Harry
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ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Book Description: Business Plus, 2012. Paperback. Book Condition: New. This is a new clean copy with a remainder mark. Tracking is available. Bookseller Inventory # 32794

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Selling the Invisible: A Field Guide to Modern Marketing (Paperback) (ISBN: 9780446672313)
Beckwith, Harry
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Book Description: Little, Brown Company, United States, 2012. Paperback. Book Condition: New. Reprint. 193 x 125 mm. Brand New Book. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees. Bookseller Inventory # ABZ9780446672313

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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 9780446672313)
Beckwith, Harry
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing (Paperback) (ISBN: 9780446672313)
Beckwith, Harry
ISBN 10: 0446672319
ISBN 13: 9780446672313
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Little, Brown Company, United States, 2012. Paperback. Book Condition: New. Reprint. 193 x 125 mm. Brand New Book. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees. Bookseller Inventory # ABZ9780446672313

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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Book Description: Business Plus. Paperback. Book Condition: New. Bookseller Inventory # 0446672319

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Selling the Invisible A Field Guide to Modern Marketing (ISBN: 9780446672313)
Beckwith, Harry
ISBN 10: 0446672319
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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97804466723131.0

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Selling the Invisible (Paperback) (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Book Description: Paperback. Book Condition: New. 125mm x 193mm x 18mm. Paperback. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.206. Bookseller Inventory # 9780446672313

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