Top Marketplace offers for ISBN

9780446672313

Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry Author

Not the book you're looking for? Search for all books with this author and title
Image Not Available

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

"synopsis" may belong to another edition of this title.

Review:

The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

About the Author:

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$
US$ 4.91

Convert Currency

Add to Basket

Shipping: US$ 3.49
Within U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

1.

Beckwith, Harry Author
Published by Business Plus
ISBN 10: 0446672319 ISBN 13: 9780446672313
New PAPERBACK Quantity Available: 1
Seller
GIANTBOOKSALE
(BAYSHORE, NY, U.S.A.)
Rating
[?]

Book Description Business Plus. PAPERBACK. Book Condition: New. 0446672319 SHIPS WITHIN 24 HOURS!! (SAME BUSINESS DAY) GREAT BOOK!!. Bookseller Inventory # Z0446672319ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.91
Convert Currency

Add to Basket

Shipping: US$ 3.49
Within U.S.A.
Destination, Rates & Speeds

2.

Beckwith, Harry Author
Published by Business Plus (2012)
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Business Plus, 2012. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This text contains dozens of bite-sized practical and intelligent strategies that will enhance the performance of any company in today's service-oriented market. Bookseller Inventory # ABE_book_new_0446672319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.83
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Beckwith, Harry Author
Published by Grand Central Publishing (2012)
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Paperback Quantity Available: > 20
Seller
Paperbackshop-US
(Secaucus, NJ, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing, 2012. Paperback. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VH-9780446672313

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.86
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Beckwith, Harry Author
Published by Hachette Book Group
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Hachette Book Group. Book Condition: New. Brand New. Bookseller Inventory # 0446672319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.37
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

5.

Beckwith, Harry Author
Published by Little, Brown Company, United States (2012)
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Paperback Quantity Available: 1
Seller
The Book Depository US
(Slough, United Kingdom)
Rating
[?]

Book Description Little, Brown Company, United States, 2012. Paperback. Book Condition: New. Reprint. 188 x 124 mm. Language: English Brand New Book. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees. Bookseller Inventory # LIB9780446672313

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.11
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Beckwith, Harry Author
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Paperback Quantity Available: > 20
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Bookseller Inventory # 3307870

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.96
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Beckwith, Harry Author
Published by Little, Brown Company, United States (2012)
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Paperback Quantity Available: 1
Seller
The Book Depository
(Slough, United Kingdom)
Rating
[?]

Book Description Little, Brown Company, United States, 2012. Paperback. Book Condition: New. Reprint. 188 x 124 mm. Language: English Brand New Book. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees. Bookseller Inventory # LIB9780446672313

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.01
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Beckwith, Harry Author
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Paperback Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0446672319BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.61
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Beckwith, Harry Author
Published by Business Plus
ISBN 10: 0446672319 ISBN 13: 9780446672313
New PAPERBACK Quantity Available: 20
Seller
Books Market
(Hayward, CA, U.S.A.)
Rating
[?]

Book Description Business Plus. PAPERBACK. Book Condition: New. 0446672319 Brand New in Mint condition. Guaranteed delivery in 2-4 days when you order with Expedited Shipping! No Expedited shipping to PO Boxes. Bookseller Inventory # 0446672319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.88
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Beckwith, Harry Author
Published by Business Plus
ISBN 10: 0446672319 ISBN 13: 9780446672313
New Paperback Quantity Available: 6
Seller
Murray Media
(MIAMI SHORES, FL, U.S.A.)
Rating
[?]

Book Description Business Plus. Paperback. Book Condition: New. Bookseller Inventory # 0446672319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.95
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book