9780446672313

Selling the Invisible: A Field Guide to Modern Marketing

ISBN 10: 0446672319 / 0-446-67231-9
ISBN 13: 9780446672313
Publisher: Grand Central Pub
Publication Date: 2010
Binding: Softcover
Editorial Reviews:
Synopsis:

Smart, entertaining, and down-to-earth, this critically acclaimed book on service marketing provides practical strategies aimed at the millions of professionals in the service industry.


 

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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
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Book Description: Business Plus, 2012. Paperback. Book Condition: New. Publisher's Return - may have a remainder mark. Multiple copies are available. Bookseller Inventory # 1311150021

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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
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Selling the Invisible (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 0446672319 / 0-446-67231-9)
Beckwith, Harry
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Selling The Invisible (ISBN: 0446672319 / 0-446-67231-9)
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Selling the Invisible: A Field Guide to Modern Marketing (Paperback) (ISBN: 9780446672313)
Beckwith, Harry
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Book Description: Little, Brown Company, United States, 2012. Paperback. Book Condition: New. Reprint. 193 x 125 mm. Brand New Book. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees. Bookseller Inventory # ABZ9780446672313

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Selling the Invisible: A Field Guide to Modern Marketing (ISBN: 9780446672313)
Beckwith, Harry
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