The Invisible Touch: The Four Keys to Modern Marketing
ISBN 13: 9780446699839
Publisher: Business Plus
Publication Date: 2009
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Book Description: Business Plus. PAPERBACK. Book Condition: New. 0446699837 New Book. Please allow 6-14 business days to arrive. We will ship Internationally as well. Very Good Customer Service is Guaranteed!! Millions sold offline. Bookseller Inventory # OV-8HACH-9780446699839
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Book Description: Business Plus US/Hachette, 2009. Softcover. Book Condition: New. . (illustrator). . Service businesses sell something that cannot be seen or heard. They offer an experience-and to make that experience truly exceptional they must first understand people and how to satisfy them. In this dispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, The Invisible touch will open your eyes to this crucial branch of marketing with four key concepts; Price: Its seductive power-from Uma Thurman`s Five Dollar Milk Shake to the Mansion at Turtle Creek. Brand: The triumph of Red Pepper, Opium, Yahoo!, and the inscrutable A-AI AC Delco Jani Express Cleaning Service 500. Packaging: Looking at the pretty mousetraps of Disneyland, the ugly Butterfly Effect, and a tale of oranges and heels. Relationships: A consideration of Jim Marinelli`s magic one word, Laura Nyro`s folly, the madness of Tom Peters, and further ripples of the Lake Wobegon Effect. Based on the author`s extensive business experience, this book delivers its wisdom with unforgettable and often surprising example-from the regrowth of a bitten Apple to Camden Yars` grand-slame face-lift, to the three eternal lessons of a twenty-year-old coffee commercial. Thorough, informative, and easily implemented, The Invisible Touch shows you how to market a service and, most important, how to keep happy, loyal clients with you forever. Printed Pages: 256. Bookseller Inventory # 49912
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