9780465067107

The Design of Everyday Things

Donald A. Norman

ISBN 10: 0465067107 / 0-465-06710-7
ISBN 13: 9780465067107
Publisher: Basic Books
Publication Date: 2002
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Review:
Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

Review

Review:
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy -- fun and of the utmost importance." -- Tom Peters.

B & W photographs and illustrations throughout.

Previously published as "The Psychology of Everyday Things" (ISBN: 0465067093).

From the Publisher

Editorial reviews may belong to another edition of this title.
 

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