First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.From the Publisher:
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy -- fun and of the utmost importance." -- Tom Peters.
B & W photographs and illustrations throughout.
Previously published as "The Psychology of Everyday Things" (ISBN: 0465067093).
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Book Description Basic Books. PAPERBACK. Book Condition: New. 0465067107. Bookseller Inventory # GUA1396RVJC030515H1474B
Book Description Basic Books 2002-09-19, 2002. Paperback. Book Condition: New. Reprint. 0465067107 NEW/UNREAD!!! Publisher overstock. Tracking is not available for orders shipped outside of the United States. If you would like to track your domestic order please be sure to select the Priority/Expedited Shipping option. **Heavier books will require additional postage for International** PA Sales Tax is included in purchase price. Bookseller Inventory # RLR-PB-N-W-0465067107
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Book Description Basic Books, 2002. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author. Bookseller Inventory # ABE_book_new_0465067107
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