First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.From the Publisher:
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy -- fun and of the utmost importance." -- Tom Peters.
B & W photographs and illustrations throughout.
Previously published as "The Psychology of Everyday Things" (ISBN: 0465067093).
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Book Description Basic Books, 2002. Book Condition: New. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Bookseller Inventory # 3961489N1
Book Description Basic Books, 2002. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author. Bookseller Inventory # ABE_book_new_0465067107
Book Description Basic Books. Paperback. Book Condition: New. First Edition. Bookseller Inventory # DADAX0465067107
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