9780470011461
Beyond Traditional Marketing: Innovations In Marketing Practice
Kamran Kashani; Meehan; Jean-Pierre Jeannet; Adrian Ryans; Turpin
ISBN 13: 9780470011461
Publisher: John Wiley & Sons Inc
Publication Date: 2005
Binding: Softcover
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This book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the classic literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
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Beyond Traditional Marketing - Innovations In Marketing Practice (ISBN: 0470011467 / 0-470-01146-7) Kashani, Kamran;Meehan;Jeannet, Jean-Pierre;Ryans, Adrian;Turpin Quantity Available: 10
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Beyond Traditional Marketing (ISBN: 9780470011461) Kashani, Kamran;Meehan;Jeannet, Jean-Pierre;Ryans, Adrian;Turpin Quantity Available: 2
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Beyond Traditional Marketing (ISBN: 9780470011461) Kashani, Kamran;Meehan;Jeannet, Jean-Pierre;Ryans, Adrian;Turpin Quantity Available: 2
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Beyond Traditional Marketing: Innovations in Marketing Practice (Paperback) (ISBN: 9780470011461) Kashani, Kamran;Meehan;Jeannet, Jean-Pierre;Ryans, Adrian;Turpin Quantity Available: 10
Book Description: John Wiley and Sons Ltd, United Kingdom, 2005. Paperback. Book Condition: New. 212 x 177 mm. Brand New Book with Free Worldwide Delivery. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries. Bookseller Inventory # AAH9780470011461 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Beyond Traditional Marketing - Innovations in Marketing Practice (ISBN: 0470011467 / 0-470-01146-7) Kashani, Kamran;Meehan;Jeannet, Jean-Pierre;Ryans, Adrian;Turpin Quantity Available: 1
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Book Description: John Wiley & Sons Inc, 2005. Paperback. Book Condition: Brand New. 1st edition. 324 pages. 8.00x6.75x0.75 inches. In Stock. Bookseller Inventory # __0470011467 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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