9780470059869

Strategic Market Management

;

ISBN 10: 0470059869 / 0-470-05986-9
ISBN 13: 9780470059869
Publisher: Wiley
Publication Date: 2007

Editorial Reviews:
Synopsis:

Presents the core value that the development, evaluation and implementation of business strategies are essential to successful management. This book is suitable for any management or business school course that focuses on the management of strategies. It is useful for marketing strategy, strategic management and business policy courses.


 

Strategic Market Management: Search Results

1.
Strategic Market Management (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
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Book Description: John Wiley and Sons, 2007. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FW-9780470059869

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2.
Strategic Market Management (Paperback) (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: Speedy Hen (London, CA, United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: Book Condition: New. Bookseller Inventory # ST0470059869. Bookseller Inventory # ST0470059869

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3.
Strategic Market Management (Paperback) (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Book Condition: New. European ed. 244 x 168 mm. Brand New Book. The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes. Bookseller Inventory # AAZ9780470059869

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4.
Strategic Market Management (Paperback) (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Book Condition: New. European ed. 244 x 168 mm. Brand New Book. The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes. Bookseller Inventory # AAZ9780470059869

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Strategic Market Management (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: Chiron Media (OXON, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 2

Book Description: John Wiley & Sons 2007-01-26, 2007. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-BER-00080790

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Strategic Market Management (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: Books2Anywhere (Fairford, GLO, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: John Wiley and Sons, 2007. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FW-9780470059869

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Strategic Market Management (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: Deastore (Roma, ROMA, Italy)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: John Wiley & Sons Ltd, Chichester, 2007. Book Condition: New. Language: english. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Bookseller Inventory # 5034922

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8.
Strategic Market Management (ISBN: 9780470059869)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: wordery (Norwich, NFLK, United Kingdom)
Bookseller Rating: 4-star rating
Quantity Available: 2

Book Description: 2007. Paperback. Book Condition: New. This brand new copy of Strategic Market Management by Damien McLoughlin is waiting for you in our UK warehouse. If you order before 1pm on a working day, we'll get it in today's post. Otherwise we'll post it on the next working day. Simple no nonsense service from Wordery. UK delivery is within 3 or 4 working days. International delivery varies by country. Bookseller Inventory # 9780470059869

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9.
Strategic Market Management (Paperback) (ISBN: 0470059869 / 0-470-05986-9)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: Bobs Books (JRM) (Romulus, MI, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: 2007. Paperback. Book Condition: New. European Edition. 168mm x 244mm x 22mm. Paperback. The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European a.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.642. Bookseller Inventory # 9780470059869

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10.
Strategic Market Management (ISBN: 0470059869 / 0-470-05986-9)
Aaker, David A.;McLoughlin, Damien
ISBN 10: 0470059869
ISBN 13: 9780470059869
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley & Sons. Paperback. Book Condition: New. European ed. Bookseller Inventory # DADAX0470059869

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