9780470059869
Strategic Market Management
David A. Aaker; Damien McLoughlin
ISBN 13: 9780470059869
Publisher: Wiley
Publication Date: 2007
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Presents the core value that the development, evaluation and implementation of business strategies are essential to successful management. This book is suitable for any management or business school course that focuses on the management of strategies. It is useful for marketing strategy, strategic management and business policy courses.
Strategic Market Management: Search Results
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Strategic Market Management: European Edition (ISBN: 0470059869 / 0-470-05986-9) Aaker, David A.;McLoughlin, Damien Quantity Available: 1
Book Description: John Wiley & Sons, 2007. Paperback. Book Condition: New. Bookseller Inventory # ST0470059869 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 2. |
Strategic Market Management (Paperback) (ISBN: 9780470059869) Aaker, David A.;McLoughlin, Damien Quantity Available: 1
Book Description: John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Book Condition: New. European ed. 244 x 168 mm. Brand New Book with Free Worldwide Delivery. The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes. Bookseller Inventory # AAZ9780470059869 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Strategic Market Management (ISBN: 9780470059869) Aaker, David A.;McLoughlin, Damien Quantity Available: 2
Book Description: John Wiley and Sons, 2007. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780470059869 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 4. |
Strategic Market Management (ISBN: 9780470059869) Aaker, David A.;McLoughlin, Damien Quantity Available: 2
Book Description: John Wiley and Sons Ltd, 2007. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780470059869 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 5. |
Strategic Market Management (ISBN: 0470059869 / 0-470-05986-9) Aaker, David A.;McLoughlin, Damien Quantity Available: 10
Book Description: Book Condition: New. Bookseller Inventory # 4371172-n Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Strategic Market Management (ISBN: 9780470059869) Aaker, David A.;McLoughlin, Damien Quantity Available: 4
Book Description: John Wiley & Sons 2007-01-26, 2007. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-00502775 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 7. |
Strategic Market Management (ISBN: 9780470059869) Aaker, David A.;McLoughlin, Damien Quantity Available: 2
Book Description: John Wiley and Sons, 2007. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780470059869 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 8. |
Strategic Market Management (ISBN: 9780470059869) Aaker, David A.;McLoughlin, Damien Quantity Available: 10
Book Description: John Wiley & Sons Ltd, Chichester, 2007. Book Condition: New. Bookseller Inventory # 5034922 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 9. |
Strategic Market Management - European Edition (ISBN: 0470059869 / 0-470-05986-9) Aaker, David A.;McLoughlin, Damien Quantity Available: 1
Book Description: Wiley Chichester, 2007. Paperback. Book Condition: New. 242 by 169 mm. (Paperback). Bookseller Inventory # AC0470059869 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 10. |
Strategic Market Management (ISBN: 0470059869 / 0-470-05986-9) Aaker, David A.;McLoughlin, Damien Quantity Available: 1
Book Description: John Wiley and Sons Ltd John Wiley & Sons Ltd, 2007. paperback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding paperback The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the. Bookseller Inventory # 0470059869 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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