Hospitality Marketing Management - Hardcover

Reid, Robert D.; Bojanic, David C.

Hardcover

ISBN 10: 0470088583 ISBN 13: 9780470088586

Publisher: Wiley, 2009

Synopsis

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

About this title

From the Back Cover:

The ticket to successful marketing campaigns for the hospitality trade

While the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today’s hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional marketing techniques.

Reid and Bojanic’s Hospitality Marketing Management—now in its Fifth Edition—is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including:

• The roles of service and customer satisfaction in hospitality
• Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning
• Developing a marketing plan
• Strategies for promotion and advertising
• Pricing strategy

This new Fifth Edition also reflects recent trends and changes in the hospitality and tourism industry with new or expanded coverage of topics such as:

• International marketing in a global economy
• Tourism and destination marketing
• Taking advantage of Internet marketing opportunities

With a practical focus on the application of marketing in the industry, Hospitality Marketing Management, Fifth Edition delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.

About the Author:

Robert D. Reid is Dean and Professor of the College of Business at James Madison University, Harrisonburg, Virginia.

David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.

About this edition

• Publisher: Wiley
• Publication date: 2009
• ISBN 10: 0470088583
• ISBN 13: 9780470088586
• Binding: Hardcover
• Edition number: 5
• Number of pages: 672