9780470288597
In Search of the Obvious: The Antidote for Today's Marketing Mess
Jack Trout
ISBN 13: 9780470288597
Publisher: John Wiley & Sons Inc
Publication Date: 2008
Binding: Hardcover
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A leading authority on the art of marketing introduces a series of simple, powerful, and effective marketing strategies and principles that readers can use to create the best options for a campaign that is designed to meet the timing of the market and be most likely to stick in the minds of one's target audience.
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In Search of the Obvious: The Antidote for Today's Marketing Mess (ISBN: 0470288590 / 0-470-28859-0) Trout, Jack Quantity Available: 1
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In Search of the Obvious: The Antidote for Today's Marketing Mess (Hardback) (ISBN: 9780470288597) Trout, Jack Quantity Available: 1
Book Description: John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Book Condition: New. 240 x 164 mm. Brand New Book with Free Worldwide Delivery. This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers.All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. Bookseller Inventory # AAZ9780470288597 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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