9780470317242

Strategic Market Management

Aaker, David A.

ISBN 10: 0470317248 / 0-470-31724-8
ISBN 13: 9780470317242
Publisher: Wiley
Publication Date: 2009
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

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Aaker, David A.
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Aaker, David A.
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # anssss2346

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Aaker, David A.
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # anssss9450

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Aaker, David A.
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # anssss23658

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