Web Marketing For Dummies - Softcover

Zimmerman, Jan

3.51

72 ratings by Goodreads

9780470371817: Web Marketing For Dummies

Softcover

ISBN 10: 0470371811 ISBN 13: 9780470371817

Publisher: For Dummies, 2008

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By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:

Craft an online marketing plan, set site goals, and define your market
Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
Use e-mail marketing effectively and spread the word via e-newsletters
Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
Take advantage of search engines where you can submit your site for free
Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

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From the Back Cover:

Boost your bottom line with your $25 Google AdWords credit — see inside

The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!

Prepare your plan — set goals, define your market, know why people buy, and craft an online marketing plan
Draw them in — learn what makes an effective online storefront and what your site must offer to encourage shoppers
Direct mail, 21st Century style — use e-mail marketing effectively and spread the word via e-newsletters
Improve search engine rankings — optimize your site and search terms with best practices and online tools
Be a smart shopper — develop a pay-per-click and banner ad strategy that ensures you get your money's worth
Keep it legal — safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
Tease 'em with technology — entice customers with video, blogs, Webinars, podcasts, or widgets on your site
Analyze — track site activity with Web analytics, interpret sales statistics, and determine where problems originate