Social Network Analysis in Telecommunications - Hardcover

Reis Pinheiro, Carlos Andre

Hardcover

ISBN 10: 047064754X ISBN 13: 9780470647547

Publisher: Wiley, 2011

Synopsis

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships

The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.

• Reveals how telecommunications companies can effectively enhance their relationships with customers
• Provides the groundwork for defining social network analysis
• Defines the tools that can be used to address social network problems

A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

About this title

From the Inside Flap:

How can social network analysis be used to solve business issues in marketing, revenue assurance, and fraud? How can you optimize it to understand and personalize your customers' needs? In Social Network Analysis in Tele-communications, renowned telecommunications expert Carlos Andre Reis Pinheiro analyzes these and many other questions related to using social network analysis within the telecommunications industry.

This thorough--and thoroughly understandable--book looks at social network analysis theory, employing basic statistics as a complementary way to analyze social networks. Case studies are presented demonstrating the capabilities of SAS(R) software in achieving business results.

Drawing from the author's years of experience with Brasil Telecom, Social Network Analysis in Telecommunications

• Provides the groundwork for what social network analysis is, as well as how your company can leverage it to its greatest advantage

• Shows how telecommunications industry professionals can combine social network analysis, analytics, and marketing knowledge to create a positive customer experience

• Explores how telecommunications companies can effectively enhance their relationships with customers

• Reveals the tools that can be used to address social network problems

For CEOs and marketing managers in the telecommunications industry, Social Network Analysis in Telecommunications presents a workable framework and proven strategies for establishing an effective customer relation process. With a greater focus on the mathematical side of network analysis rather than the statistical perspective, this book enables your business to successfully solve its social network business issues to move forward with--and keep ahead of--the field.

From the Back Cover:

Boost customer relationships through effective use of social network analysis in telecommunications

A must-read for any company wanting to learn how to "do" social network analysis rather than run another software program, Social Network Analysis in Telecommunications shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.

Social Network Analysis in Telecommunications explores:

• The telecommunications environment

• How telecommunications companies can effectively enhance their relationships with customers

• The groundwork for defining social network analysis

• Tools that can be used to address social network problems

• Social network modeling

The key to any successful company is the relationship it builds with its customers. Essential reading for professionals eager to distinguish their products in the marketplace and successfully connect with customers, this timely book shows you how to get it done right, through social network analysis.

About this edition

• Publisher: Wiley
• Publication date: 2011
• ISBN 10: 047064754X
• ISBN 13: 9780470647547
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304