9780470844243
The Art and Science of Interpreting Market Research Evidence
David Smith; D. V. L. Smith; J. H. Fletcher
ISBN 13: 9780470844243
Publisher: John Wiley & Sons Inc
Publication Date: 2004
Binding: Hardcover
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The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.
"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
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The Art and Science of Interpreting Market Research Evidence: Telling True and Powerful Stories from Market Research Data (Hardback) (ISBN: 9780470844243) Smith, David;Smith, D. V. L.;Fletcher, J. H. Quantity Available: 1
Book Description: John Wiley and Sons Ltd, United Kingdom, 2004. Hardback. Book Condition: New. 252 x 174 mm. Brand New Book with Free Worldwide Delivery. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data--sets. With its holistic approach to interpretation and its 10--step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the a holistica research mill. A must--read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions. Bookseller Inventory # AAZ9780470844243 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Art and Science of Interpreting Market Research Evidence: Telling True and Powerful Stories from Market Research Data. (ISBN: 9780470844243) Smith, David;Smith, D. V. L.;Fletcher, J. H. Quantity Available: 1
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