9780471064114

Developing Business Strategies

Aaker, David A.

ISBN 10: 0471064114 / 0-471-06411-4
ISBN 13: 9780471064114
Publisher: Wiley
Publication Date: 2001
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.
This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:
* A new chapter on strategic positioning
* Many new illustrative examples from B-to-B, high-tech, and the Internet
* Increased focus on global leadership and global brand management
* Using the Internet to develop and support business strategies
For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

Review:
This powerful, revised edition of David Aaker's enduring classic helps managers institute long-term business. Presenting a new chapter on strategic positioning, which places a face to the business strategy for customers and for employees, Aaker shows how it can play a powerful role in crystallizing and clarifying strategy, driving strategic initiatives, guiding communication strategy, and supporting the organizational structure.

This book provides a framework for looking outside the business to sense changes, trends, threats, and opportunities, and to analyze these conditions to develop strategic options. A set of agendas helps start the process, which is supported by a summary flow diagram and planning forms. Plus, new and updated sections on topics such as knowledge management, downstream business models, brand extensions, illusionary synergy, global leadership, creative thinking, and more round out the book.

Crucial to the success of any long-term strategy is the development of sustainable competitive advantages built from organizational assets and competencies. Aaker presents methods and concepts for identifying these advantages and making them the centerpiece of successful methods of branding, advertising, distribution, manufacturing, and finance.

This book also helps organizations select investment levels and chart growth directions for existing business areas as well as alternative growth directions, including market penetration, product expansion, market expansion, diversification, and more. Using methods such as strategic uncertainties, portfolio models, and scenario analysis, managers will learn to evaluate numerous investment alternatives.

Aaker explains how an organization's structure, systems, people, and culture contribute to the successful implementation of a strategy. He also describes how to implement a dynamic strategy that responds to changing conditions, how to use alliances to gain strategic advantage, and how to implement strategies when markets are hostile or declining or when competition is global in scope.

Completely revised with new examples from business-to-business to the Internet-related arena, Developing Business Strategies, Sixth Edition is a virtually inexhaustible resource for managers at all levels, as well as small business owners and managers.

From the Inside Flap

Review:
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University

A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.

This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:
* A new chapter on strategic positioning
* Many new illustrative examples from B-to-B, high-tech, and the Internet
* Increased focus on global leadership and global brand management
* Using the Internet to develop and support business strategies

For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

Developing Business Strategies: Search Results

1.
Developing Business Strategies (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 7

Book Description: John Wiley and Sons, 2001. Hardback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FW-9780471064114

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 34.10
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
2.
Developing Business Strategies (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Wiley 01/07/2014, 2014. Hardback. Book Condition: New. New Book. This item is printed on demand. Shipped from US This item is printed on demand. Bookseller Inventory # IJ-9780471064114

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 35.57
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
3.
Developing Business Strategies (Hardback) (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: John Wiley and Sons Ltd, United States, 2001. Hardback. Book Condition: New. 6th Revised edition. 238 x 162 mm. Brand New Book ***** Print on Demand *****. Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go. Bookseller Inventory # APC9780471064114

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 41.07
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
4.
Developing Business Strategies (Hardback) (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: John Wiley and Sons Ltd, United States, 2001. Hardback. Book Condition: New. 6th Revised edition. 238 x 162 mm. Brand New Book ***** Print on Demand *****. Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go. Bookseller Inventory # APC9780471064114

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 41.29
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
5. Developing Business Strategies, 6th Edition (ISBN: 0471064114 / 0-471-06411-4)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: GreatBookPrices (Westminster, MD, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 5

Book Description: Book Condition: New. This item is printed on demand. Bookseller Inventory # 17640-n

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 41.34
Convert Currency
Shipping: US$ 2.64
Within U.S.A.
6.
Developing Business Strategies (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: Firehouse Liquidation (Vancouver, WA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: > 20

Book Description: Wiley. Book Condition: New. Ships next business day! Brand New!. Bookseller Inventory # ING-9780471064114

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 41.01
Convert Currency
Shipping: US$ 3.25
Within U.S.A.
7.
Developing Business Strategies (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: BargainBookStores (Grand Rapids, MI, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Hardcover. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 1167367

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 41.98
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
8.
Developing Business Strategies (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: Books2Anywhere (Fairford, GLO, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 7

Book Description: John Wiley and Sons, 2001. Hardback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FW-9780471064114

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 34.43
Convert Currency
Shipping: US$ 14.89
From United Kingdom to U.S.A.
9.
Developing Business Strategies (ISBN: 9780471064114)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: Deastore (Roma, RM, Italy)
Bookseller Rating: 4-star rating
Quantity Available: 5

Book Description: John Wiley & Sons Inc, New York, 2001. Book Condition: New. Language: english. "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L. Bookseller Inventory # 4424471

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 53.48
Convert Currency
Shipping: US$ 3.29
From Italy to U.S.A.
10.
Developing Business Strategies (ISBN: 0471064114 / 0-471-06411-4)
Aaker, David A.
ISBN 10: 0471064114
ISBN 13: 9780471064114
Bookseller: Russell Books (Victoria, BC, Canada)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Wiley. Hardcover. Book Condition: New. 0471064114 Special order direct from the distributor. Bookseller Inventory # ING9780471064114

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 53.00
Convert Currency
Shipping: US$ 4.99
From Canada to U.S.A.
View All Listings for this Book