View Larger Image

9780471119845

The Portable MBA in Marketing

Alexander Hiam; Charles Schewe

ISBN 10: 0471119849 / 0-471-11984-9
ISBN 13: 9780471119845
Publisher: John Wiley & Sons Inc
Publication Date: 1995
Binding: Softcover

Your Satisfaction is Guaranteed:

Editorial Reviews:

Synopsis:

For both marketing pros and business novices, this book explores all the topics and issues that leading business schools teach about marketing. Filled with relevant and engaging examples, it provides a strong foundation in marketing theory and practice as well as information on the latest friends, including rediscovery of the customer and the role of total quality.

Purple Cow: Transform Your Business by Being Remarkable
Godin, Seth

The Portable MBA
Collins, Eliza G.C.;Devanna, Mary Anne

22 Immutable Laws of Marketing
Ries, Al; Trout, Jack

Marketing Management
Kotler, Philip

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Godin, Seth

The Portable MBA in Strategy
Fahey, Liam

The Portable MBA in Marketing: Search Results

The Portable MBA in Marketing (ISBN: 9780471119845)
Hiam, Alexander;Schewe, Charles

ISBN 10: 0471119849
ISBN 13: 9780471119845

Bookseller: Castle Rock (Bedford, NS, Canada)
Bookseller Rating:

Quantity Available: 1

Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas Nevada USA *. Bookseller Inventory # 97804711198451.0

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question