9780471119845

The Portable MBA in Marketing

Alexander Hiam; Charles Schewe

ISBN 10: 0471119849 / 0-471-11984-9
ISBN 13: 9780471119845
Publisher: John Wiley & Sons Inc
Publication Date: 1995
Binding: Softcover
Editorial Reviews:
Synopsis:

For both marketing pros and business novices, this book explores all the topics and issues that leading business schools teach about marketing. Filled with relevant and engaging examples, it provides a strong foundation in marketing theory and practice as well as information on the latest friends, including rediscovery of the customer and the role of total quality.


 
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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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Book Description: John Wiley & Sons, 1995. Paperback. Book Condition: Fair. Bookseller Inventory # G0471119849I5N00

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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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Book Description: John Wiley & Sons, 1995. Paperback. Book Condition: As New. Nearly brand new book that shows only slight signs of wear. Bookseller Inventory # G0471119849I2N00

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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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Book Description: John Wiley & Sons, 1995. Paperback. Book Condition: As New. Only slightly differentiated from a new book. Undamaged cover and spine. Pages may display light wear but no marks. Bookseller Inventory # G0471119849I2N00

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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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Book Description: John Wiley & Sons, 1995. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0471119849I3N00

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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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Book Description: Wiley, 1995. Paperback. Book Condition: Used: Good. Slight shelf wear. Cover and text in great shape. Bookseller Inventory # Portable-DD050810-10

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The Portable MBA in Marketing (Portable MBA (Wiley)) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
ISBN 10: 0471119849
ISBN 13: 9780471119845
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Book Description: Wiley. PAPERBACK. Book Condition: Good. 0471119849 Slight shelf wear. Cover and text in great shape. Bookseller Inventory # PORTABLE-DD050810-10

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The Portable MBA in Marketing (Portable Mba Series) (ISBN: 0471119849 / 0-471-11984-9)
Hiam, Alexander;Schewe, Charles
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Book Description: John Wiley & Sons, 1992. Paperback. Book Condition: Used: Very Good. VG+ Covers clean and crisp, interior clean and binding is tight. Bookseller Inventory # 1108180397

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