9780471170693

Marketing Research

; ;

ISBN 10: 0471170690 / 0-471-17069-0
ISBN 13: 9780471170693
Publisher: John Wiley & Sons Inc
Publication Date: 1997
Binding: Hardcover
Editorial Reviews:
Synopsis:
The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. It includes thorough coverage of the most advanced and current marketing research methodologies, pointing out their limitations as well as their potential for enhancing research results.

 
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Marketing Research (ISBN: 0471170690 / 0-471-17069-0)
Aaker, David A.;Day, George S.;Kumar, V.
ISBN 10: 0471170690
ISBN 13: 9780471170693
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Book Description: John Wiley & Sons Inc, 1997. Book Condition: New. Fast Shipping With Online Tracking We Proudly Ship To Military. Bookseller Inventory # DC9/T918/U69/NEW21150

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Marketing Research (6th ed) (ISBN: 0471170690 / 0-471-17069-0)
Aaker, David A.;Day, George S.;Kumar, V.
ISBN 10: 0471170690
ISBN 13: 9780471170693
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Book Description: Wiley. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0471170690

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