9780471177432

Strategic Market Management (Strategic Market Managment)

Aaker, David A.

ISBN 10: 0471177431 / 0-471-17743-1
ISBN 13: 9780471177432
Publisher: Wiley
Publication Date: 1998
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts

Editorial reviews may belong to another edition of this title.
 

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Strategic Market Management (Strategic Market Managment) (ISBN: 0471177431 / 0-471-17743-1)
Aaker, David A.
ISBN 10: 0471177431
ISBN 13: 9780471177432
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Strategic Market Management (Strategic Market Managment) (ISBN: 0471177431 / 0-471-17743-1)
Aaker, David A.
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Strategic Market Management (Strategic Market Managment) (ISBN: 0471177431 / 0-471-17743-1)
Aaker, David A.
ISBN 10: 0471177431
ISBN 13: 9780471177432
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