Strategic Market Management (Strategic Market Managment)

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9780471177432: Strategic Market Management (Strategic Market Managment)

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts

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About the Author:

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing and is the author of over seven books for both the practitioner and the student of marketing.

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Aaker, David A.
ISBN 10: 0471177431 ISBN 13: 9780471177432
New Quantity Available: 1
Castle Rock
(Pittsford, NY, U.S.A.)

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97804711774321.0

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