The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts
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David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing and is the author of over seven books for both the practitioner and the student of marketing.
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Book Description Wiley, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 0471177431
Book Description Wiley, 1998. Paperback. Book Condition: New. Bookseller Inventory # P110471177431
Book Description Wiley, 1998. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0471177431