9780471193678

Book Description: John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 1998. Large Hardcover. Book Condition: BRAND NEW. NEW Hardcover / NEW Dustjacket. Bookseller Inventory # FEB09ABEMGV0109

Book Description: Wiley. Hardcover. Book Condition: New. 0471193674 Brand new print-on-demand book produced in the US and delivered from our US warehouse in 7-10 days. Bookseller Inventory # IO-9780471193678

Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20090408051719G0471193674. SKU: 0471193674-11-UING. Bookseller Inventory # 0471193674-11-UING

Book Description: John Wiley & Sons, 1998. Hardcover. Book Condition: New. 2nd. 187mm x 40mm x 260mm. Brand new book, exactly as listed on ABE. Instock and ready for shipment. Unfortunately, we are unable to ship this title internationally 512 pages. Bookseller Inventory # S6418699

Book Description: Wiley. Hardcover. Book Condition: New. 0471193674 THIS BOOK IS PRINTED ESPECIALLY FOR YOUR ORDER, THIS MAY DELAY THE DELIVERY A FEW MORE DAYS THAN NORMAL ORDERS. Portable MBA in Marketing by Schewe, Charles D. Bookseller Inventory # B9780471193678

Book Description: Wiley, 1998. Hardcover. Book Condition: New. Brand New. Never Used. Ships Fast. Expedite Shipping Available. Bookseller Inventory # EDLPX0010471

Book Description: John Wiley & Sons Inc, 1998. Hardcover. Book Condition: Brand New. In Stock. 2nd Sub edition. 497 pages. 10.25x7.50x1.50 inches. Bookseller Inventory # __0471193674

Book Description: John Wiley & Sons Inc, 1998. Hardcover. Book Condition: Brand New. 2nd Sub edition. 497 pages. 10.25x7.50x1.50 inches. In Stock. Delivery: UK usually 4-5 days, Europe/USA/ROW 7-10 days. Bookseller Inventory # x-0471193674

Book Description: John Wiley & Sons, 1998. Hardcover. Book Condition: New. 2nd. 187mm x 40mm x 260mm. Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attractand retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide. 512 pages. Bookseller Inventory # S6418699

Book Description: Book Condition: new. BRAND NEW. USA EDITION. TITLE:The Portable MBA in Marketing, 2nd Edition. AUTHOR:Charles D. Schewe, Alexander Hiam. FORMAT:Hardcover. PUBLICATION DATE:Apr-98. DESCRIPTION:Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:New negotiation skills for salespeopleCurrent marketing strategiesInnovative approaches to qualitative research that deepen your understanding of your customersHot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet.Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.The Portable MBA Series.The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.SERIES TITLES: Core CurriculumThe Portable MBA, Third EditionThe Portable MBA in EconomicsThe Portable MBA in Entrepreneurship, Second EditionThe Portable MBA in Finance and Accounting, Second EditionThe Portable MBA in InvestmentThe Portable MBA in ManagementThe Portable MBA in Marketing, Second EditionThe Portable MBA in Strategy.Vital Business TopicsReal-Time StrategyNew Product DevelopmentTotal Quality Management, Second EditionPsychology for LeadersMarket-Driven Management.Also Available.The Portable MBA Desk Reference.The Portable MBA in Entrepreneurship Case Studies.Praise for The Portable MBA in Marketing, Second Edition."I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers.".—Ken Blanchard, author of the bestseller The One Minute Manager."Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!".—Scott H. Creelman, Executive Vice President Spalding Sports Worldwide. WILL SHIP WITH FREE TRACKING!. Bookseller Inventory # YUEHANWAILI-18643