9780471226277

Restaurant Marketing for Owners and Managers

Patti J. Shock; John M. Stefanelli; John T. Bowen

ISBN 10: 0471226270 / 0-471-22627-0
ISBN 13: 9780471226277
Publisher: John Wiley & Sons Inc
Publication Date: 2003
Binding: Softcover
Editorial Reviews:
Synopsis:

The complete guide to marketing for restaurant managers

  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.


 

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Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series) (ISBN: 0471226270 / 0-471-22627-0)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
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Restaurant Marketing for Owners and Managers (ISBN: 0471226270 / 0-471-22627-0)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
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3. Restaurant Marketing for Owners and and Managers (ISBN: 0471226270 / 0-471-22627-0)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
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Restaurant: Marketing For Owners And Managers (ISBN: 0471226270 / 0-471-22627-0)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
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Book Description: John Wiles And Sons Inc, Hoboken, 2004. Soft Cover. Book Condition: New. First Edition. 230 pages. Book is Brand New. This Provides Restaurant Owners And Managers With Expert Advice And Practical Guidance On Critical Issues In Restaurant Operation And Management. Bookseller Inventory # 042855

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Restaurant Marketing for Owners and Managers (Paperback) (ISBN: 9780471226277)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
Bookseller: The Book Depository (Guernsey, GY, United Kingdom)
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Book Description: John Wiley and Sons Ltd, 2003. Paperback. Book Condition: New. 229 x 159 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget. Bookseller Inventory # APC9780471226277

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Restaurant Marketing for Owners and Managers (ISBN: 9780471226277)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
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Book Description: John Wiley and Sons Ltd, 2003. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780471226277

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Restaurant Marketing for Owners and Managers (ISBN: 9780471226277)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
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ISBN 13: 9780471226277
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Restaurant Marketing for Owners and Managers (ISBN: 9780471226277)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
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Restaurant Marketing for Owners and Managers (ISBN: 9780471226277)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
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Book Description: John Wiley and Sons Ltd. Paperback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Restaurant Marketing for Owners and Managers, Patti J. Shock, John T. Bowen, John M. Stefanelli, This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget. Bookseller Inventory # B9780471226277

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Restaurant Marketing for Owners and Managers (ISBN: 9780471226277)
Shock, Patti J.;Stefanelli, John M.;Bowen, John T.
ISBN 10: 0471226270
ISBN 13: 9780471226277
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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas Nevada USA *. Bookseller Inventory # 97804712262771.0

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