9780471263036
Big Brands Big Trouble: Lessons Learned the Hard Way
Jack Trout
ISBN 13: 9780471263036
Publisher: John Wiley & Sons Inc
Publication Date: 2002
Binding: Softcover
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One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.
It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
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Book Description: John Wiley Sons Inc, United States, 2002. Paperback. Book Condition: New. Reprint. 230 x 155 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, ATT, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided.With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. Bookseller Inventory # APC9780471263036 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: JOHN WILEY and SONS INC 01/05/2012, 2012. Paperback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IP-9780471263036 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: John Wiley and Sons, 2012. Paperback. Book Condition: New. 9.16 by 6 inches. (00223 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 2002-11-29 00:00:00} [ships from USA takes 8-14 days to Europe] Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF0471263036 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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