Top Marketplace offers for ISBN

9780471271338

Customer Relationship Management: A Databased Approach

Kumar, V.; Reinartz, Werner Author

9780471271338: Customer Relationship Management: A Databased Approach

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

"synopsis" may belong to another edition of this title.

From the Back Cover:

CRM that puts the customer (not technology) first!

All too often, today’s companies focus on the technology of Customer Relationship Management (CRM), and lose sight of its primary goal––profitability. Offering a much-needed customer focus for the field, Kumar and Reinartz emphasize the strategic principles of customer-centric marketing that are at the heart of every successful CRM program. The text offers comprehensive coverage of CRM and its impact on various marketing activities, as well as clear explanations of databases and datamining with rigor and relevance.

“This is the book that the marketing field has been waiting for.  Kumar and Reinartz have taken the confusion out of CRM. Their exposition of CRM theory and practice is definitive, original and illustrated with actual cases. This is the kind of book that belongs in the training of every professional marketer.”
-- Philip Kotler, Kellogg School of Management

“[The authors’] key concern is the management of profitable customer relationships. This book provides a nice integration of cutting edge academic thinking and practical CRM strategy and implementation. As such, it provides rigor with relevance…”
-- Michael Braekler, Head of Customer Relationship Management, BMW Group Germany

“This book provides an insightful roadmap to make your CRM strategy successful. It will be an indispensable reference for those seeking transformational changes within a more efficient customer centric approach in their business strategy."
-- Jean-Christophe Tellier, CEO Novartis Pharma Belgium

About the Author:

Dr. Kumar received his Bachelors in Engineering and Masters in Industrial Management from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. Hi is currently ING Chair Professor and Executive director at the ING Center for Financial Services at the University of Connecticut.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$
US$ 10.56

Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Kumar, V.; Reinartz, Werner Author
Published by Wiley
ISBN 10: 0471271330 ISBN 13: 9780471271338
New PAPERBACK Quantity Available: 1
International Edition
Seller
UK Bukstore
(Perivale, United Kingdom)
Rating
[?]

Book Description Wiley. PAPERBACK. Book Condition: New. 0471271330 Brand New SoftCover Book. This is an Premium International Edition with Same Contents as US Edition. ISBN & Cover of the book could be different. Buy with Confidence. Bookseller Inventory # USINTL2-STK-9788126509133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.56
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Kumar, V.; Reinartz, Werner Author
Published by Wiley
ISBN 10: 0471271330 ISBN 13: 9780471271338
New Softcover Quantity Available: > 20
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Wiley. Book Condition: New. 0471271330 International Edition, Brand New, Paperback, Choose Expedited shipping for delivery within 4-5 business days. Standard Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. We may ship to PO Box, APO , FPO Address, please contact us. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # UN_9780471271338

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Kumar, V.; Reinartz, Werner Author
ISBN 10: 0471271330 ISBN 13: 9780471271338
New Soft cover Quantity Available: > 20
International Edition
Seller
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description Soft cover. Book Condition: New. 346pp. Book cover and ISBN different from US edition. Territorial Restrictions maybe printed on the book. This is an international edition. Bookseller Inventory # 128393

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.09
Convert Currency

Add to Basket

Shipping: US$ 4.97
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Kumar, V.; Reinartz, Werner Author
Published by Wiley
ISBN 10: 0471271330 ISBN 13: 9780471271338
New PAPERBACK Quantity Available: 3
International Edition
Seller
BBBBookShop
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Book Condition: New. 0471271330 Brand New SoftCover International edition. 100% Same Content as US Edition .ISBN and Cover might be different in some cases. Bookseller Inventory # INTL-BIG-471271330

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Kumar, V.; Reinartz, Werner Author
ISBN 10: 0471271330 ISBN 13: 9780471271338
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description 2005. Soft cover. Book Condition: New. No Jacket. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UBS-wiley-145

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.11
Convert Currency

Add to Basket

Shipping: US$ 6.49
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Kumar, V.; Reinartz, Werner Author
ISBN 10: 0471271330 ISBN 13: 9780471271338
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(ghaziabad, U.P, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEFDEC726

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.77
Convert Currency

Add to Basket

Shipping: US$ 4.32
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Kumar, V.; Reinartz, Werner Author
ISBN 10: 0471271330 ISBN 13: 9780471271338
New pb Quantity Available: > 20
International Edition
Seller
HIKE-MART
(WHITE PLAINS, NY, U.S.A.)
Rating
[?]

Book Description pb. Book Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Bookseller Inventory # PPNIK11503

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.23
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Kumar, V.; Reinartz, Werner Author
ISBN 10: 0471271330 ISBN 13: 9780471271338
New Soft cover First Edition Quantity Available: > 20
International Edition
Seller
GREAT BOOKS DEAL
(TALLAHASSEE, FL, U.S.A.)
Rating
[?]

Book Description Soft cover. Book Condition: New. 1st Edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB3102558

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.50
Convert Currency

Add to Basket

Shipping: US$ 1.40
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Kumar, V.; Reinartz, Werner Author
ISBN 10: 0471271330 ISBN 13: 9780471271338
New Soft cover Quantity Available: 10
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Soft cover. Book Condition: New. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Gray Scale. Book Cover And ISBN No May Be Different From Usa Edition. Restricted Sales Disclaimer Wordings Not For Sales In Usa And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Book. Bookseller Inventory # 9788126509133_US_471271330

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.25
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Kumar, V.; Reinartz, Werner Author
ISBN 10: 0471271330 ISBN 13: 9780471271338
New Soft cover First Edition Quantity Available: > 20
International Edition
Seller
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Book Condition: New. FAST 2 to 3 day Shipment when you select Expedited shipping - Brand NEW - International Edition - 1ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked - 1 Day Handling - Shipping may be from the US or Asia depending on availability - Expedited Shipping in any case would be on 2 to 3 business day FAST Shipment Service. Bookseller Inventory # X13

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.28
Convert Currency

Add to Basket

Shipping: US$ 5.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book