9780471309567

Strategic Market Management

Aaker, David A.

ISBN 10: 0471309567 / 0-471-30956-7
ISBN 13: 9780471309567
Publisher: Wiley
Publication Date: 1994
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.

Review:
“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”
–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University

Create successful strategies for today’s dynamic business environment

It isn’t your Dad’s (or Mom’s) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.

The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing:

Strategic analysis—With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making

Stimulating and managing innovation—Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market

Managing multiple businesses—Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential

Creating advantage—Take a long-term perspective to develop truly sustainable competitive advantages (SCAs)

Developing growth strategies—Gain the skills to energize, leverage, globalize the business, or create new businesses

Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

Strategic Market Management: Search Results

1.

Aaker, David A.
ISBN 10: 0471309567
ISBN 13: 9780471309567
Bookseller: Book Deals (Lewiston, NY, U.S.A.)
Bookseller Rating: 3-star rating
Quantity Available: 1

Book Description: Wiley, 1994. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCA-Low Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index. Bookseller Inventory # ABE_book_new_0471309567

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 49.87
Convert Currency
Shipping: FREE Within U.S.A.
2.

Aaker, David A.
ISBN 10: 0471309567
ISBN 13: 9780471309567
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Wiley. Paperback. Book Condition: New. Bookseller Inventory # DADAX0471309567

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 45.90
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
3.

Aaker, David A.
ISBN 10: 0471309567
ISBN 13: 9780471309567
Bookseller: Murray Media (MIAMI SHORES, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 2

Book Description: Wiley. Paperback. Book Condition: New. Bookseller Inventory # P110471309567

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 71.19
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
4.

Aaker, David A.
ISBN 10: 0471309567
ISBN 13: 9780471309567
Bookseller: Majestic Books (London, ,, United Kingdom)
Bookseller Rating: 4-star rating
Quantity Available: 4

Book Description: John Wiley & Sons. Book Condition: New. Bookseller Inventory # 95250212

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 116.69
Convert Currency
Shipping: US$ 8.60
From United Kingdom to U.S.A.
5.
International Edition
International Edition

Aaker, David A.
ISBN 10: 0471309567
ISBN 13: 9780471309567
Bookseller: Asian Book Mart (Delhi, India)
Bookseller Rating: 2-star rating
Quantity Available: 1

Book Description: Book Condition: New. International Edition. Bookseller Inventory # 9780471309567

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 150.00
Convert Currency
Shipping: FREE From India to U.S.A.
View All Listings for this Book