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The Leading Authority–Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
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Book Description Soft cover. Condition: New. 4th Edition. John Wiley & Sons 1995 paperback 4th edition. Has a neat name to fep but this is A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour dispatch. If not pictured in this listing, a scan of the actual book is available on request. Seller Inventory # mac2091
Book Description Condition: New. Seller Inventory # XQ--063
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.85. Seller Inventory # Q-0471309567