9780471353904
Global Marketing Management Update 2000
Masaaki Kotabe; Kristiaan Helsen
ISBN 13: 9780471353904
Publisher: John Wiley & Sons Inc
Publication Date: 1999
Binding: Hardcover
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The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a cross functional approach to the business operation. This edition addresses the reaction to the recent 1998 Asian financial crisis and how these dramatic changes and their effect on the rest of our global economy. Also, based on European countries trying to create a unified European economy, the prominent event of the introduction of a common European currency, the Euro, on January 1, 1999 has impact world wide. Issues surrounding these events are covered at length.
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Global Marketing Management Update (ISBN: 0471353906 / 0-471-35390-6) Kotabe, Masaaki;Helsen, Kristiaan Quantity Available: 1
Book Description: Wiley, 1999. Hardcover. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0471353906I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Marketing Management Update (ISBN: 0471353906 / 0-471-35390-6) Kotabe, Masaaki;Helsen, Kristiaan Quantity Available: 1
Book Description: Wiley, 1999. Hardcover. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0471353906I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Marketing Management: Update (ISBN: 0471353906 / 0-471-35390-6) Kotabe, Masaaki;Helsen, Kristiaan Quantity Available: 1
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Global Marketing Management: Update (ISBN: 0471353906 / 0-471-35390-6) Kotabe, Masaaki;Helsen, Kristiaan Quantity Available: 1
Book Description: John Wiley & Sons, 1999. Hardcover. Book Condition: Good. Showing signs of use. Some creasing to spine and general edge wear, some markings to covers, contents clean. Corners bumped. Dispatched by next working day from Hereford, UK. We can now offer First Class Delivery for UK orders received before 12 noon, with same-day dispatch (Monday-Friday). Bookseller Inventory # mon0000111468 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Marketing Management Update 2000 (ISBN: 9780471353904) Kotabe, Masaaki;Helsen, Kristiaan Quantity Available: 1
Book Description: John Wiley & Sons, 1998. Book Condition: Very Good. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP32090724 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Marketing Management: Update 2000 (ISBN: 0471353906 / 0-471-35390-6) Kotabe, Masaaki;Helsen, Kristiaan Quantity Available: 1
Book Description: John Wiley & Sons, New York, 1998. Hard Back. Book Condition: Very Good. No Jacket. 4to - over 9¾" - 12" tall. very nice clean tight hardback with only very light overall wear. pages clean and unmarked. nice copy!. Bookseller Inventory # 020359 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Marketing Management: Update (ISBN: 9780471353904) Kotabe, Masaaki;Helsen, Kristiaan Quantity Available: 1
Book Description: John Wiley & Sons, 1999. Business. Bookseller Inventory # 2973250 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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