Essentials of Marketing Research, 2nd Edition - Hardcover

9780471412359: Essentials of Marketing Research, 2nd Edition
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Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

"synopsis" may belong to another edition of this title.

  • PublisherWiley
  • Publication date2001
  • ISBN 10 047141235X
  • ISBN 13 9780471412359
  • BindingHardcover
  • Edition number2
  • Number of pages512

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