Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: Brand New. Bookseller Inventory # BNDUSA-46074
Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-46074
Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-149576
Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK149576
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 4924
Book Description Wiley. Hardcover. Book Condition: New. 047141235X. Bookseller Inventory # HGT6899IVRA050516H0093A
Book Description Wiley, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PART I. THE NATURE AND SCOPE OF MARKETING RESEARCH.A Decision-Making Perspective on Marketing Research.Marketing Research in Practice.The Marketing Research Process.Research Design and Implementation.PART II. DATA COLLECTION.Secondary and Standardized Sources of Marketing Data.Marketing Research on the Internet.Information Collection: Qualitative and Observational Methods.Information from Respondents: Issues in Data Collection.Attitude Measurement.Designing the Questionnaire.Sampling Fundamentals.PART III.DATA ANALYSIS.Fundamentals of Data Analysis.Hypothesis Testing.Correlation Analysis and Regression Analysis.PART IV. APPLICATIONS.Presenting the Results.Applications of Marketing Research.APPENDIX.Table.Procedure.Glossary.Index. Bookseller Inventory # ABE_book_new_047141235X
Book Description Wiley, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 047141235X
Book Description Wiley, 2001. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX047141235X
Book Description Wiley, 2001. Hardcover. Book Condition: New. Bookseller Inventory # P11047141235X