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9780471412359

Essentials of Marketing Research, 2nd Edition

Kumar, V.; Aaker, David A.; Day, George S.

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9780471412359: Essentials of Marketing Research, 2nd Edition

Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

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