9780471414322
Big Brands Big Trouble: Lessons Learned the Hard Way
Jack Trout
ISBN 13: 9780471414322
Publisher: John Wiley & Sons Inc
Publication Date: 2001
Binding: Hardcover
Your Satisfaction is Guaranteed:
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes
It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
Jack Trout (Greenwich, CT) is President of Trout & Partners, one of the most prestigious marketing firms worldwide. Trout & Partners' client list includes AT&T, IBM, Merrill Lynch, Sears, and many other Fortune 500 companies. Jack Trout's other books include the international bestsellers Positioning and The 22 Immutable Laws of Marketing.
Big Brands Big Trouble: Lessons Learned the Hard Way: Search Results
| 1. |
Big Brands Big Trouble: Lessons Learned the Hard Way (ISBN: 0471414328 / 0-471-41432-8) Trout, Jack Quantity Available: 2
Book Description: John Wiley & Sons Inc, 2001. Book Condition: New. Fast Shipping With Online Tracking We Proudly Ship To Military. Bookseller Inventory # DC1/U9/NEW43552 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 2. |
Big Brands, Big Trouble (ISBN: 0471414328 / 0-471-41432-8) Trout, Jack Quantity Available: 1
Book Description: John Wiley & Sons, 2001. Hardcover. Book Condition: New. Dust Jacket Condition: New. a new copy. Bookseller Inventory # 046890 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 3. |
Big Brands Big Trouble: Lessons Learned the Hard Way (Hardback) (ISBN: 9780471414322) Trout, Jack Quantity Available: 10
Book Description: John Wiley and Sons Ltd, United States, 2001. Hardback. Book Condition: New. 234 x 164 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, ATT, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided.With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. Bookseller Inventory # APC9780471414322 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 0.00
From United Kingdom to U.S.A. |
||
| 4. |
Big Brands Big Trouble: Lessons Learned the Hard Way (ISBN: 9780471414322) Trout, Jack Quantity Available: > 20
Book Description: JOHN WILEY and SONS INC 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780471414322 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 5. |
Big Brands Big Trouble (ISBN: 9780471414322) Trout, Jack Quantity Available: 2
Book Description: John Wiley and Sons, 2001. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780471414322 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 6. |
Big Brands Big Trouble: Lessons Learned the Hard Way (ISBN: 0471414328 / 0-471-41432-8) Trout, Jack Quantity Available: 10
Book Description: Book Condition: New. This item is printed on demand. Bookseller Inventory # 19055-n Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 7. |
Big Brands Big Trouble: Lessons Learned the Hard Way (ISBN: 9780471414322) Trout, Jack Quantity Available: > 20
Book Description: Hardcover. Book Condition: New. This item is printed on demand. Bookseller Inventory # 1741943 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 8. |
Big Brands Big Trouble (ISBN: 9780471414322) Trout, Jack Quantity Available: 2
Book Description: John Wiley and Sons, 2001. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780471414322 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 14.10
From United Kingdom to U.S.A. |
||
| 9. |
Big Brands Big Trouble: Lessons Learned the Hard Way (ISBN: 9780471414322) Trout, Jack Quantity Available: > 20
Book Description: JOHN WILEY and SONS INC 01/05/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780471414322 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 14.10
From United Kingdom to U.S.A. |
||
| 10. |
Big Brands Big Trouble - Lessons Learned the Hard Way (ISBN: 0471414328 / 0-471-41432-8) Trout, Jack Quantity Available: 1
Book Description: Wiley New York, 2001. Hardback. Book Condition: New. 234 by 164 mm. (Hardback). Bookseller Inventory # AC0471414328 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 8.87
From United Kingdom to U.S.A. |
||
Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.
Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006, Georg Lingenbrink GmbH & Co., Tite Live, S.A or Informazioni Editoriali S.p.A. All rights reserved.
