9780471415190

The Art of .Combat: Ancient Wisdom for the New Economy

Shawn P. McCarthy; Sun-Tzu; Sunzi Sun-Tzu Ping Fa; Sunzi

ISBN 10: 0471415197 / 0-471-41519-7
ISBN 13: 9780471415190
Publisher: John Wiley & Sons Inc
Publication Date: 2001
Binding: Hardcover
Editorial Reviews:
Synopsis:

A tactical field guide to the landscape of the e-business world
The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard).

The author is a great writer and business consultant who draws on his experience at Lycos and with client companies as well as interviews with industry leaders. This book will have full support from his employer, Lycos, Inc., including a Web site on the Lycos Network featuring lessons from the book.

Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex.


 

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The Art of .COMbat: Ancient Wisdom for the Competitive Economy (ISBN: 0471415197 / 0-471-41519-7)
McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
ISBN 10: 0471415197
ISBN 13: 9780471415190
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Book Description: John Wiley & Sons Inc 5/4/2001, 2001. Hardcover. Book Condition: New. 1st. 0471415197. Bookseller Inventory # Z0471415197ZN

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The Art of .COMbat: Ancient Wisdom for the Competitive Economy (ISBN: 0471415197 / 0-471-41519-7)
McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
ISBN 10: 0471415197
ISBN 13: 9780471415190
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McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
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The Art of .Combat: Ancient Wisdom for the New Economy (ISBN: 0471415197 / 0-471-41519-7)
McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
ISBN 10: 0471415197
ISBN 13: 9780471415190
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The Art Of .Combat (Ancient Wisdom For The New Economy) (ISBN: 0471415197 / 0-471-41519-7)
McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
ISBN 10: 0471415197
ISBN 13: 9780471415190
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Book Description: John Wiley & Sons Inc, 2001. Hard Cover. Book Condition: New. Dust Jacket Condition: New Dust Jacket. Presumed First Edition. 7..5 x 8.75 in.: 238 pages. Dustjacket now protected by a new Brodart Mylar Cover. BRAND NEW. Scarce, Out Of Print, Book. Boards and pages are clean, unmarked, bright, tightly bound and sharp cornered. "A tactical field guide to the landscape of the e-business world. The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce - leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard) .". Bookseller Inventory # 006821

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The Art of .COMbat: Ancient Wisdom for the Competitive Economy (Paperback) (ISBN: 9780471415190)
McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
ISBN 10: 0471415197
ISBN 13: 9780471415190
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Book Description: John Wiley and Sons Ltd, United States, 2001. Paperback. Book Condition: New. 234 x 192 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard). The author is a great writer and business consultant who draws on his experience at Lycos and with client companies as well as interviews with industry leaders. This book will have full support from his employer, Lycos, Inc., including a Web site on the Lycos Network featuring lessons from the book.Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex. Bookseller Inventory # APC9780471415190

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The Art Of .Combat (Ancient Wisdom For The New Economy) (ISBN: 0471415197 / 0-471-41519-7)
McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
ISBN 10: 0471415197
ISBN 13: 9780471415190
Bookseller: Keener Books & Collectibles (Menomonee Falls, WI, U.S.A.)
Bookseller Rating: 5-star rating
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Book Description: John Wiley & Sons Inc, 2001. Hard Cover. Book Condition: New. Dust Jacket Condition: New Dust Jacket. Presumed First Edition. 7..5 x 8.75 in.: 238 pages. Dustjacket now protected by a new Brodart Mylar Cover. BRAND NEW. Scarce, Out Of Print, Book. Boards and pages are clean, unmarked, bright, tightly bound and sharp cornered. "A tactical field guide to the landscape of the e-business world. The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce - leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard) .". Bookseller Inventory # 006820

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The Art of .Combat: Ancient Wisdom for the Competitive Economy (ISBN: 9780471415190)
McCarthy, Shawn P.;Sun-Tzu;Sunzi Sun-Tzu Ping Fa;Sunzi
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ISBN 13: 9780471415190
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Book Description: JOHN WILEY and SONS INC, 2001. Paperback. Book Condition: New. New print on demand book. Shipped from US. Bookseller Inventory # IH-9780471415190

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