9780471415725

Strategic Market Management

ISBN 10: 0471415723 / 0-471-41572-3
ISBN 13: 9780471415725
Publisher: John Wiley & Sons Inc
Publication Date: 2001
Binding: Softcover
Editorial Reviews:
Synopsis:
This text describes and illustrates a structured approach to external analysis that business managers should find helpful in generating strategic options. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.

 

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Strategic Marketing Management, 6th Edition (Strategic Market Management) (ISBN: 0471415723 / 0-471-41572-3)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Strategic Market Management, 6ed (ISBN: 9780471415725)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Strategic Market Management (ISBN: 0471415723 / 0-471-41572-3)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Book Description: Softcover. Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO, APO, FPO and Puerto Rico addresses delivery done in 8 to 10 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # Mis_9780471415725_Wiley_23

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4.
Strategic Marketing Management, 6th Edition (Strategic Market Management) (ISBN: 0471415723 / 0-471-41572-3)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Book Description: Wiley 2001-07-12, 2001. Paperback. Book Condition: New. Satisfaction Guranteed: Unused Very good condition. Book. Bookseller Inventory # 0471415723_A

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International Edition
Strategic Market Management (ISBN: 9780471415725)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Book Description: Softcover. Book Condition: New. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Gray Scale. Book Cover And ISBN No May Be Different From Usa Edition. Restricted Sales Disclaimer Wordings Not For Sales In Usa And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Book. Bookseller Inventory # 9780471415725

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Strategic Market Management (ISBN: 9780471415725)
Aaker, David A.
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Strategic Marketing Management, 6th Edition (Strategic Market Management) (ISBN: 0471415723 / 0-471-41572-3)
Aaker, David A.
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ISBN 13: 9780471415725
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Strategic Marketing Management (ISBN: 0471415723 / 0-471-41572-3)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Book Description: John Wiley & Sons. Book Condition: New. pp. 352 6th Edition. Bookseller Inventory # 06494849

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Strategic Marketing Management, 6th Edition (Strategic Market Management) (ISBN: 0471415723 / 0-471-41572-3)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Strategic Marketing Management (ISBN: 0471415723 / 0-471-41572-3)
Aaker, David A.
ISBN 10: 0471415723
ISBN 13: 9780471415725
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Book Description: John Wiley & Sons. Book Condition: New. pp. 352. Bookseller Inventory # 7356380

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