Top Marketplace offers for ISBN

9780471415725

Strategic Marketing Management, 6th Edition (Strategic Market Management)

Aaker, David A. Author

3.54 avg rating
( 78 ratings by GoodReads )
Image Not Available

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.

  • The most complete, systematic approach to external analysis available.
  • Addresses key current strategy issues, and is noted for its extensive use of business examples.

"synopsis" may belong to another edition of this title.

From the Back Cover:

“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”
–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University

Create successful strategies for today’s dynamic business environment

It isn’t your Dad’s (or Mom’s) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.

The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing:

Strategic analysis—With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making

Stimulating and managing innovation—Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market

Managing multiple businesses—Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential

Creating advantage—Take a long-term perspective to develop truly sustainable competitive advantages (SCAs)

Developing growth strategies—Gain the skills to energize, leverage, globalize the business, or create new businesses

Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

About the Author:

David A. Aaker of University of California at Berkeley

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$
US$ 15.44

Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

1.

Aaker, David A. Author
Published by Wiley
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Paperback Quantity Available: 1
Seller
ExtremelyReliable
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley. Paperback. Book Condition: New. Buy with confidence. Excellent Customer Service & Return policy. Bookseller Inventory # DADAX0471415723

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.44
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Aaker, David A. Author
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # MITSNWS1972

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.15
Convert Currency

Add to Basket

Shipping: US$ 3.85
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Aaker, David A. Author
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Quantity Available: 10
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Softcover Book, Condition: New. 6th Edition. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Black and White. 352 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 391541

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.39
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Aaker, David A. Author
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Book Condition: New. New Softcover International Edition, Printed in Black and White, 352 pages, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 13058

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.39
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Aaker, David A. Author
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Quantity Available: 20
Seller
Rem Distributors Inc
(STAMFORD, CT, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 8 to 10 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # MISC_9780471415725_Wiley8AUG_21

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.00
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

6.

Aaker, David A. Author
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97804714157251.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.41
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Aaker, David A. Author
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Quantity Available: 1
Seller
Books International
(NEW DELHI, India)
Rating
[?]

Book Description Book Condition: New. Satisfaction Guranteed: Unused Very good condition. Book. Bookseller Inventory # 0471415723_O

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.46
Convert Currency

Add to Basket

Shipping: US$ 6.04
From India to U.S.A.
Destination, Rates & Speeds

8.

Aaker, David A. Author
Published by Wiley
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Paperback Quantity Available: 2
Seller
Murray Media
(MIAMI SHORES, FL, U.S.A.)
Rating
[?]

Book Description Wiley. Paperback. Book Condition: New. Bookseller Inventory # P110471415723

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.74
Convert Currency

Add to Basket

Shipping: US$ 0.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Aaker, David A. Author
ISBN 10: 0471415723 ISBN 13: 9780471415725
New PB Quantity Available: > 20
International Edition
Seller
Asian Book Mart
(Delhi, India)
Rating
[?]

Book Description 2001. PB. Book Condition: New. 352 pages. International Edition, Business Mgmt. Bookseller Inventory # 9780471415725

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 90.38
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

10.

Aaker, David A. Author
Published by John Wiley & Sons
ISBN 10: 0471415723 ISBN 13: 9780471415725
New Quantity Available: 4
Seller
Alden Books
(New York, NY, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons. Book Condition: New. pp. 352 6th Edition. Bookseller Inventory # 06494849

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 92.13
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book