Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
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“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”
–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University
Create successful strategies for today’s dynamic business environment
It isn’t your Dad’s (or Mom’s) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.
The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing:
Strategic analysis—With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making
Stimulating and managing innovation—Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market
Managing multiple businesses—Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential
Creating advantage—Take a long-term perspective to develop truly sustainable competitive advantages (SCAs)
Developing growth strategies—Gain the skills to energize, leverage, globalize the business, or create new businesses
Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.About the Author:
David A. Aaker of University of California at Berkeley
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Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 6th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 352 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 391541
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 13058
Book Description Wiley, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0471415723
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Book Description Wiley, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Cost, Focus, and the Preemptive Move. Strategic Positioning. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION. Implementation. Appendix: Planning Forms. Index. Bookseller Inventory # ABE_book_new_0471415723
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Book Description Wiley, 2001. Paperback. Book Condition: New. Bookseller Inventory # P110471415723
Book Description Wiley. PAPERBACK. Book Condition: New. 0471415723 New Condition. Bookseller Inventory # NEW3.0248460