9780471455165
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Philip Kotler; Fernando Trias De Bes
ISBN 13: 9780471455165
Publisher: John Wiley & Sons Inc
Publication Date: 2003
Binding: Hardcover
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas (ISBN: 0471455164 / 0-471-45516-4) Kotler, Philip;Trias De Bes, Fernando Quantity Available: 10
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas [Hardcover] (ISBN: 0471455164 / 0-471-45516-4) Kotler, Philip;Trias De Bes, Fernando Quantity Available: 1
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