Purple Cow: Transform Your Business by Being RemarkableGodin, Seth
9780471547280
The Portable MBA in Marketing
Alexander Hiam; Charles D. Schewe
ISBN 10: 047154728X / 0-471-54728-X
ISBN 13: 9780471547280
Publisher: John Wiley & Sons Inc
Publication Date: 1992
Binding: Hardcover
ISBN 13: 9780471547280
Publisher: John Wiley & Sons Inc
Publication Date: 1992
Binding: Hardcover
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Synopsis:
Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.
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