Top Marketplace offers for ISBN

9780471552543

Marketing Research

Aaker, David A.; Kumar, V.; Day, George S.

3.62 avg rating
( 24 ratings by GoodReads )
Not the book you're looking for? Search for all books with this author and title
Image Not Available

Leading researchers and instructors present an excellent exposition of technical innovations and related advancements which contribute to the dynamic and ever-changing nature of this field. Highlights the differences between domestic and international research, offering solutions to handle problems unique to multi-country investigations. Features a comprehensive section on marketing research applications including both traditional and current developments such as brand equity, customer satisfaction and TQM. Stimulating and challenging end-of-chapter questions plus scores of problems and case studies induce students' creative thinking.

"synopsis" may belong to another edition of this title.

From the Back Cover:

What is bad marketing research? What are the research alternatives? How do you interpret and apply the results? These are just a few of the questions this classic text answers! The authors first show both practicing and future managers and researchers where marketing research fits into the organization and how it fuels decision-making. Then they detail each element of the process in a way that helps to develop sound decision-making skills. Finally, they spotlight how marketing research is effectively applied in today’s businesses. Throughout, clear and current examples, applications, and illustrations bring the material into sharp focus! This exciting new edition features:

  • A new focus on database marketing — one of many Emerging Applications of Marketing Research treated in depth in a new chapter
  • A new chapter on one of the exciting and high-interest new trends in the market — Marketing Research on the Internet
  • Coverage of the most recent developments in the field such as competitive advantage, brand equity, total quality management, and customer satisfaction.
  • Thorough treatment of the most advanced and effective marketing research methodologies, including their limitations as well as their potential for enhancing research results

About the Author:

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.

"About this title" may belong to another edition of this title.

Buy Used View Book
List Price: US$
US$ 3.92

Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

1.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by John Wiley & Sons Inc (1995)
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc, 1995. Book Condition: Good. 5th Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP11843436

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by John Wiley & Sons Inc (1995)
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc, 1995. Book Condition: Very Good. 5th Edition. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP8492223

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by Wiley (1995)
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Wiley, 1995. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research perspective that highlights the differences between domestic and international research, and provides solutions to handle problems that are unique to multi-country research. The new edition also contains fresh material on brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases. Bookseller Inventory # ABE_book_usedgood_0471552542

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by John Wiley & Sons Inc
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Paperback Quantity Available: 1
Seller
Yankee Clipper Books
(Windsor Locks, CT, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc. Paperback. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0471552542I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by John Wiley & Sons Inc
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Paperback Quantity Available: 1
Seller
Silver Arch Books
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0471552542I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by John Wiley & Sons Inc
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Paperback Quantity Available: 1
Seller
Sierra Nevada Books
(Reno, NV, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc. Paperback. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G0471552542I4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by Wiley (1995)
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Quantity Available: 1
Seller
Winter Ventures
(Carson City, NV, U.S.A.)
Rating
[?]

Book Description Wiley, 1995. Book Condition: Good. Ex-library. Satisfaction Guaranteed. Shipped quickly. Hardcover. No dust jacket. 5 Ed. Used, good. Cover has some rubbing. Cover has some edge wear. EX-LIBRARY - has usual library wear/markings/attachments. Bookseller Inventory # 13310433

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.86
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by John Wiley & Sons Inc (1995)
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Paperback Quantity Available: 1
Seller
ExtremelyReliable
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc, 1995. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0471552542

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Aaker, David A.; Kumar, V.; Day, George S. Author
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used Hardcover Quantity Available: 1
Seller
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)
Rating
[?]

Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR002199502

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 1.00
Convert Currency

Add to Basket

Shipping: US$ 7.69
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Aaker, David A.; Kumar, V.; Day, George S. Author
Published by Wiley
ISBN 10: 0471552542 ISBN 13: 9780471552543
Used PAPERBACK Quantity Available: 2
Seller
Hawking Books
(Lake Arrowhead, CA, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Book Condition: Very Good. 0471552542 Very Good Condition. Five star seller - Buy with confidence!. Bookseller Inventory # Z0471552542Z2

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.79
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book