9780471613510

Marketing Research

Aaker, David A.; Day, George S.

ISBN 10: 0471613517 / 0-471-61351-7
ISBN 13: 9780471613510
Publisher: John Wiley & Sons Inc
Publication Date: 1990
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
"Marketing Research" is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. The previous edition of this book was published in 1986.

Review:
What is bad marketing research? What are the research alternatives? How do you interpret and apply the results? These are just a few of the questions this classic text answers! The authors first show both practicing and future managers and researchers where marketing research fits into the organization and how it fuels decision-making. Then they detail each element of the process in a way that helps to develop sound decision-making skills. Finally, they spotlight how marketing research is effectively applied in today’s businesses. Throughout, clear and current examples, applications, and illustrations bring the material into sharp focus! This exciting new edition features:
  • A new focus on database marketing — one of many Emerging Applications of Marketing Research treated in depth in a new chapter
  • A new chapter on one of the exciting and high-interest new trends in the market — Marketing Research on the Internet
  • Coverage of the most recent developments in the field such as competitive advantage, brand equity, total quality management, and customer satisfaction.
  • Thorough treatment of the most advanced and effective marketing research methodologies, including their limitations as well as their potential for enhancing research results

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

Marketing Research: Search Results

1.
Marketing Research (ISBN: 9780471613510)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Better World Books (Mishawaka, IN, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc, 1990. Book Condition: Very Good. 4th Edition. N/A. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!. Bookseller Inventory # GRP63483402

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 3.47
Convert Currency
Shipping: FREE Within U.S.A.
2.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Winter Ventures (Red Lion, PA, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc, 1990. Book Condition: Good. Satisfaction Guaranteed. Shipped quickly. Hardcover. 4th Ed. Used, good. Bookseller Inventory # 16488458

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 3.65
Convert Currency
Shipping: FREE Within U.S.A.
3.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Slategray Ventures (Riverside, CA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc, 1990. Hardcover. Book Condition: Good. Shipped within 24 hours. 100% Refund Guaranteed. Good copy with average wear. Comes with dust jacket if published with one - DJ may have some tears and rubbing. Bookseller Inventory # sku9tekq

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 4.29
Convert Currency
Shipping: FREE Within U.S.A.
4.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Winter Ventures (Red Lion, PA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc, 1990. Book Condition: Good. Satisfaction Guaranteed. Shipped quickly. Hardcover. 4th Ed. Used, good. Bookseller Inventory # 10366064

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 1.00
Convert Currency
Shipping: US$ 3.59
Within U.S.A.
5.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Winter Ventures (Red Lion, PA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc, 1990. Book Condition: Good. Satisfaction Guaranteed. Shipped quickly. Hardcover. 4th Ed. Used, good. Bookseller Inventory # 12542382

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 1.00
Convert Currency
Shipping: US$ 3.59
Within U.S.A.
6.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Sierra Nevada Books (Reno, NV, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc. Hardcover. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0471613517I3N00

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 4.65
Convert Currency
Shipping: FREE Within U.S.A.
7.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Bank of Books (Ventura, CA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc, 1989. Hardcover. Book Condition: Good. Lots of highlighting. Bookseller Inventory # 285715

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 2.00
Convert Currency
Shipping: US$ 3.75
Within U.S.A.
8.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc. Hardcover. Book Condition: Very Good. Buy with confidence. Excellent Customer Service & Return policy. Bookseller Inventory # SONG0471613517

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 3.94
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
9.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Crashing Rocks Books (Punta Gorda, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: John Wiley & Sons Inc. Hardcover. Book Condition: Good. 0471613517 One USED BOOK in good condition | Normal wear to cover and spine | Corner edge wear | Inventory sticker present | Corners rubbed | No supplements included | Page markings/highlighting. Bookseller Inventory # 0471613517

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 6.75
Convert Currency
Shipping: US$ 4.50
Within U.S.A.
10.
Marketing Research (ISBN: 0471613517 / 0-471-61351-7)
Aaker, David A.;Day, George S.
ISBN 10: 0471613517
ISBN 13: 9780471613510
Bookseller: Summit Read (Summit, NJ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-206-71-8643408

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 30.98
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
View All Listings for this Book