9780471632245
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
Herman Holtz
ISBN 13: 9780471632245
Publisher: John Wiley & Sons Inc
Publication Date: 1988
Binding: Hardcover
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This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
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Great Promo Pieces (ISBN: 9780471632245) Holtz, Herman Quantity Available: 2
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results (ISBN: 9780471632245) Holtz, Herman Quantity Available: > 20
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results (ISBN: 9780471632245) Holtz, Herman Quantity Available: > 20
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results (ISBN: 9780471632245) Holtz, Herman Quantity Available: > 20
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results (Hardback) (ISBN: 9780471632245) Holtz, Herman Quantity Available: 10
Book Description: John Wiley and Sons Ltd, United States, 1988. Hardback. Book Condition: New. 243 x 163 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct--mail, and newsletters----with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing. Bookseller Inventory # APC9780471632245 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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